2010 Aprilia Rsv4 on 2040-motos

Aprilia RSV4 tech info

Type:Sportbike Phone:(888) 739-0959

Moto blog

Death of a sailsman

Former Apple head honcho Steve Jobs liked his bikes, so when he fancied a great big yacht, it's probably not too surprising he asked French design guru Philippe Starck to pen it. You may recall that Starck, who has designed everything from juicers to hotels, also drew up the Aprilia 6.5 Moto (pictured, right) back in the 90s - a motorcycle whose main achievement has been polarising opinion ever since. (You say minimalist icon, I say F650 wearing a blanket. An orange blanket.) Anyway, when Jobs met Starck, minimal, yacht-shaped sparks evidently flew and the result - after six years of hard work at Dutch builders Feadship and Mr Jobs' passing into the Great Docking Port in the Sky - is this sleek, 80-metre superyacht named Venus. The interiors that are all flat teak decks and walls of glass, with a bridge sporting an array of iMacs.

Get Your Face on the Aprilia RSV4 Factory WSBK Race Livery

Aprilia is giving its race fans the chance to show their support by putting their faces and words of inspiration on the livery of its RSV4 Factory World Superbike racer. Simply visit Aprilia Racing’s official website, BeARacer.com, select either Marco Melandri or Sylvain Guintoli and leave a comment on what you think it means to “Be A Racer”. Ahead of each round, Melandri and Guintoli will select their favorite submissions and have the fan’s picture and comment printed onto the fairing of their RSV4 Factory WSBK racebike.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.