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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

2011 Isle of Man TT Recap

The Isle of Man TT usually provides a lot of drama, and this year’s event was no different. John McGuinness, second on the all-time TT wins list, added two more wins to his resume to win the Joey Dunlop Trophy while MotoCzysz once again fell just short of taking the bounty for being the first electric motorcycle team to record a 100 mph lap on the Mountain Course. The 2011 Isle of Man TT also had its share of tragedy with three racing fatalities.

Yamaha Acquires Stake in KYB’s Motorcycle Suspension Business

KYB is separating its motorcycle suspension business from its other operations, and forming a new company with Yamaha. The two companies will form a joint venture to be known as KYB Motorcycle Suspension Co., Ltd., offering motorcycle suspension components to OEMs including Yamaha. Yamaha will acquire a 33.4% stake in KYB Motorcycle Suspension Co.