2012 Yamaha V Star 950 V Star 950 on 2040-motos

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AMA Superbike: 2012 Daytona Results

Josh Hayes and Blake Young picked things up where they left off by trading wins at the 2012 season-opening AMA Superbike round at Daytona International Speedway. Reigning champion Hayes of Monster Energy Graves Yamaha took the first race handily, leading almost right from the start of the 15-lap race for the win. Yoshimura Suzuki’s Young, who finished second to Hayes in the 2011 AMA Superbike Championship, responded by taking the second race, but only by a slim 0.002-second margin.

India Raises Import Duty on Motorcycles to 75%

The government of India has laid out its budget for 2013-2014, increasing the import duty for large motorcycles. The news will impact several major manufacturers hoping to gain a stake in the world’s second largest motorcycle market. India has become the hotspot for manufacturers but one of the biggest obstacles they face is the duty India levies on luxury goods.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.