2008 Yamaha V Star on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

World’s Quickest VMax?

The Star Motorcycles VMax is the most powerful production streetbike in mass production. On October 25, 2009, a few VMax enthusiasts will be tearing up the dragstrip at Sacramento Raceway Park. The event is open to all www.starVmax.com and www.rswarrior.com members.

Yamaha FJR1300 will serve the law

Truth be told, it will not be domestic motorcycle battalions that will receive it, but overseas cops. It is, perhaps, for the best. Yankees in police uniforms are tired of riding on cruisers - a patrol version of the Yamaha FJR1300 tourer, which is sold in the New World market, was specially developed for them.