2007 Yamaha V Star on 2040-motos

Moto blog

Dakar 2014: Cyril Despres’ Yamaha YZ450F Rally Revealed

Yamaha revealed the livery for its YZ450F Rally racer, the machine Cyril Despres will ride in his quest for his sixth Dakar Rally victory. Despres will lead a factory team which includes Michael Metge, Olivier Pain and Frans Verhoeven to South America for the 2014 Dakar Rally which kicks off Jan. 5.

And in my front room this evening...

NO IT'S NOT an illusion: you're looking at the 1981 Yamaha OW53, ridden by double World Champion Barry Sheene in the first three rounds of the '81 500GP championship. The bike's owner, aircraft engineering entrepreneur Chris Wilson, has lent the £100,000 GP machine to Visordown for our stand at this year's NEC Motorcycle Show - 27th November to 6th December 2009. Sheene raced the bike in the 1981 championship, where he finished fourth at Salzburgring, sixth at Hockenheim and third at Monza.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.