2009 Yamaha Stratoliner Cruiser on 2040-motos

Yamaha Stratoliner tech info

Type:Cruiser Stock Number:PT008875 Phone:8883804350

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Riding in groups

Saturday morning was a stonker wasn’t it? A group of us ranging from neighbours, brothers, mates and girlfriends got up and headed down to the coast for a spot of bacon and eggs. We had a real diverse selection or bikes actually with a GSX1400, XJR1300, Triumph Speedmaster, MT01, A Yamaha R1 and my Triumph Speed Triple.

The perfect classified advert

Forget “One careful owner, low mileage, full service history” – when it comes to penning classifieds we can all learn from Kyle Miller and Joe Strachila who’ve plundered their marketing genius to come up with the best scooter advert we’ve ever seen. The pair, from Seattle, became an internet sensation last year when they created a hyperbole-packed ad for $700-worth of frankly rubbish 1995 Pontiac Grand-Am. Now they’ve pulled the same trick to get rid of a Y2K Yamaha SH50 (the comically-named ‘Razz’), advertising it on Cragslist as “the fulfilment of your wildest fantasies”.