2007 Yamaha Royal Star Midnight Tour Deluxe on 2040-motos

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Moto blog

Yamaha Named Strongest Motorcycle Brand of 2012 by Harris Poll

When you think of soft drinks, you picture Coca-Cola. When you think of cell phones, you picture the Apple iPhone. When you think of cookies, you picture Oreos.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Colin Edwards Punks Ricky Carmichael and Ashley Fiolek in Progressive International Motorcycle Shows Promo – Video

Oh that Colin Edwards. The Texas Tornado been the industry’s go-to personality for funny videos. Edwards has gone on a Man-cation with Ben Spies, put Yamaha Extended Service agents through boot camp and starred in his own feature in MotoGP’s official video podcast. The latest hijinks from the Clown Prince of the MotoGP paddock is the first in what looks to be a series of videos in support of the 2013 Progressive International Motorcycle Shows tour.