2010 Yamaha Road Star S on 2040-motos

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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

AMA Supercross: 2012 Toronto Results

Ryan Villopoto moved one step closer to repeating as AMA Supercross Champion with his seventh win of the season at Rogers Centre in Toronto, Canada. With his chief rivals not making the trip north of the border due to various injuries, Villopoto can clinch the 2012 championship as soon as next weekend’s race at Reliant Stadium in Houston, Texas, if they continue to be out of action. The Monster Energy Kawasaki rider has 271 points with five rounds remaining.

FasterSafer.com — A Motorcycle Rider’s Best Investment.

When it comes to improving the performance of a motorcycle’s weakest link, Nick Ienatsch and Ken Hill have taken on an enormous task. You see, this link is always changing and never constant, but can be molded and improved. It’s not a motorcycle at all.