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Arai Gives Four-Time AMA Superbike Champ Josh Hayes Celebratory Helmet

Last weekend, Monster Graves Yamaha’s Josh Hayes cemented his fourth AMA Superbike title by winning both Superbike races at New Jersey Motorsports Park. To honor his achievement, Arai presented Hayes with a special, one-off edition of itsCorsair-V RC. In its normal trim, the Corsair-V RC is a pricy lid, retailing for $3,995.95 with just clear coat over its carbon fiber shell.

Canada Gets Race Blu 2013 Yamaha Fazer8

Back in September, Yamaha revealed a special “Race Blu” livery for a the YZF-R1, YZF-R6 and the YZF-R125 for the European market. Yamaha promoted the new color scheme with Jorge Lorenzo and Ben Spies sporting the colors on their leathers and M1 race bikes at the Misano and Aragon MotoGP rounds. North American consumers were left out, however, getting a Team Yamaha Blue and White version instead for the R1 and R6 (the R125 isn’t offered here either).

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.