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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

50th Anniversary Yamaha Special Edition R1? Yes Please!

When Yamaha unveiled its 50th anniversary edition red and white livery for its M1 MotoGP machines in May, one question came immediately to mind: when can we get the special edition R1? The red and white design was created to celebrate Yamaha‘s 50th year in Grand Prix racing. Yamaha factory racers Jorge Lorenzo and Ben Spies debuted the livery at the Assen round in June, which saw the American Spies nab his first a career MotoGP win.

Yamaha “Dark Side of Japan” Teases New Model Launching June 11 – Video

Yamaha has released a video teasing a new model it claims “is about to change the sport motorcycle world.” The video, called “The Dark Side Of Japan“, reveals little detail about the new model but promises all will be unveiled June 11. The video includes images from Japan’s vibrant nightlife and lively sub-culture,with youths in costume and exotic hair and makeup dancing in clubs. The new model will reflect this side of Japan, with Yamaha calling it a “new kind of brutal animal”.