2012 Yamaha Other on 2040-motos

Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Used: Alpinestars Joey Canvas shoes review

The brief I gave to my girlfriend before packing for our little California road-trip was simple: “No hair straighteners, no high-heels and no hand bags!” So, I had to honour the whole ‘packing light’ thing too ...or risk a week of abuse. I picked up these shoes as I thought they’d double as decent riding gear for the Yamaha XVS650 and Ducati Diavel we had lined up but they also looked perfect for wearing with jeans when we’d dumped the bike and were heading out to explore the sights. They don’t feature any ‘real’ armour but they are made from a tough yet flexible canvas and they feature additional protection around the ankle.

Yamaha Reports 2013 Sales Results

Yamaha reported a 1.2% decrease in motorcycle sales in 2013 but managed to increase its net sales revenue by 16.2%, thanks in large part to the depreciation of the Japanese yen. According to the company’s 2013 fiscal report, Yamaha sold 6,014,000 motorcycles last year, down slightly from 6,090,000 sold in 2012. The good news however, is most of the sales decrease was limited to Thailand and Vietnam where the economy worsened in 2013, while Yamaha’s sales increased in nearly all other markets.