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Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.

Klock Werks Custom Victory Kingpin Raffle for Organ Donor Awareness – Video

South Dakota-based Klock Werks Kustom Cycles is raffling a custom Victory motorcycle to benefit the family of a late employee and raise awareness for organ donation. Klock Werks created the one-off custom, based on a 2010 Victory Kingpin, to honor the life of Vic Bragg, an employee and tattoo artist who died in a car accident in 2011 at the age of 29. The tribute custom, dubbed “Tattooed for Life” was presented at the New York stop of the 2012 International Motorcycle Shows tour in January.

One and Done: Daytona 200 Winning Project 1 Atlanta Folds

Apparently winning isn’t enough to pay the bills any more, not even if the victory comes at the storied Daytona 200. The 2012 Daytona 200-winning Project 1 Atlanta team has folded after unable to secure funding for the rest of the season. Project 1 Atlanta, and racer Joey Pascarella, stunned AMA Pro Racing fans with a Cinderella story victory at the Daytona 200.