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Polaris Reports Q2 2013 Results

Polaris Industries reports a 11.8% increase in net sales and a 14.6% increase in profit over the quarter ended June 30, 2013. The company earned a record $80 million in profit in the quarter, compared to $69.8 million in the same quarter last year. Most of the gains however were from Polaris’ off-road vehicles, its GEM, Goupil and Aixam small vehicles and sales of parts, garments and accessories including Klim apparel.

Day 4 Dakar 2014: Juan Pedrero Wins Stage Aboard Sherco

Stage 4 of the 2014 Dakar saw Juan Pedrero take his maiden victory aboard a Sherco SR 450 Rally. Although not in contention for the overall, Pedrero showed he has outgrown his previous role as Marc Coma’s lieutenant at KTM by bringing his Sherco across the finish line 3:10 faster than third place Coma and 29 seconds faster than second place finisher Francisco Lopez. Coma’s performance in today’s stage moved him to only 3:10 behind overall leader Joan Barreda.

Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.