2014 Victory Cross Country Factory Custom Paint on 2040-motos

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Day 4 Dakar 2014: Juan Pedrero Wins Stage Aboard Sherco

Stage 4 of the 2014 Dakar saw Juan Pedrero take his maiden victory aboard a Sherco SR 450 Rally. Although not in contention for the overall, Pedrero showed he has outgrown his previous role as Marc Coma’s lieutenant at KTM by bringing his Sherco across the finish line 3:10 faster than third place Coma and 29 seconds faster than second place finisher Francisco Lopez. Coma’s performance in today’s stage moved him to only 3:10 behind overall leader Joan Barreda.

Arlen Ness B-Day Bash At Petersen Museum

On July 12 the Petersen Automotive Museum is throwing a birthday party for one of motorcycling’s customizing icons, Arlen Ness. The B-day celebration will be followed by a V-Twin Cruise-In on July 13 and punctuated by a summer-long exhibit entitled Arlen Ness: Art on Two Wheels. The July 12th birthday party is open to the public and the $95 ticket price puts you in the company of Arlen and other customizing aristocrats and also includes cocktails and dinner.

Polaris to Launch Victory in India

Polaris plans to bring its Victory Motorcycles brand to India by the end of the year, says Pankaj Dubey, managing director of Polaris India. “Yes we have decided to launch in the market by the end of 2013,” Dubey tells the Press Trust of India. The American company entered the Indian market in 2012 at the New Delhi Auto Expo.