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Royal Enfield Names Rod Copes President, North America

Royal Enfield, the world’s oldest motorcycle brand in continuous production, has named industry veteran Rod Copes as President, North America. Rod will be responsible for driving Royal Enfield’s businesses in the United States and Canada. By naming Copes to a top-level executive position, Royal Enfield has firmly stated its intentions to rapidly expand the brand in the U.S., its top export market.

Royal Enfield Announces Record Sales Growth

Royal Enfield announced a new sales record as unit sales over the first three quarters of 2011 have already surpassed worldwide sales totals for all of 2010. Figures for the third quarter are still coming in, but Royal Enfield reports sales of 42,000 units in the first half, representing a year-on-year increase of 40%. The Indian manufacturer says it is on track to meet its goal of 70,000 units for 2011.

2012 Royal Enfield Thunderbird 500 Unveiled in India

Royal Enfield has unveiled a new 500cc Thunderbird cruiser at the 2012 Auto Expo in New Delhi, India. The 2012 Royal Enfield Thunderbird 500 is a larger displacement version of the 346cc Thunderbird which Royal Enfield first unveiled in 2000. The original Thunderbird 350 was Royal Enfield’s first model to use a unit construction engine.