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2015 Piaggio Beverly 350 SportTouring Announced

Piaggio has updated its Beverly 350 SportTouring scooter for 2015, offering a redesigned seat and some color changes. Expect to see it arrive in North America next year, where it is known as the BV 350. One of the brand’s perennially best-selling scooters, the Piaggio Beverly 350 was last updated in the 2012 model year where it became the first scooter to come equipped with both anti-lock brakes and traction control.

Piaggio Group Americas Names Mario DiMaria New CEO

Piaggio Group Americas has named Mario DiMaria its new CEO. He will be replacing Roberto Colaninno in the position, a Piaggio representative revealed to Motorcycle.com today. DiMaria has been with the Piaggio Group since 2007, but his experience in the powersport/automotive industry is vast, first serving as Area Manager for Nissan in 1996.

Piaggio USA Announces 2015 BV350 i.e.

This just in from Piaggio. Note the BV350′s “anotomic solution” for optimum riding comfort. The Piaggio BV350 needs no introduction – a benchmark in the maxi-scooter segment, the BV350 has all of the elements to make it the perfect urban commuter – performance of a larger scooter, handling of a smaller one, paired with the craftsmanship and style expected from an Italian brand.