2011 Honda Cbr 600rr on 2040-motos

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Moto blog

American Honda Signs Cole Seely To Factory Team

American Honda Motor Corp., Inc. announced today that it has signed Cole Seely to its factory supercross/motocross team with a multiyear contract. As a member of the Troy Lee Designs Honda satellite squad, Seely this year finished a close second in the AMA Supercross series’ 250 West title chase and also performed well during three appearances as a substitute rider on Team Muscle Milk in the premier class.

Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

Natural Habitats

SAM Christmas has been a professional photographer for the last 3 years and is the man behind Natural Habitats, a collection of photos covering the growing UK custom scene, showing bikes and their builders at home.    Sam's clients include the likes of Honda, Dainese, Google, Polo Jeans and Edwin denim but Natural Habitats is a personal project that took one and a half years to complete. I got to meet Sam when the exhibition opened in Shoreditch on Thursday evening.