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Honda Reports 2013-2014 Sales Results

A strong fourth quarter helped Honda see a 9.8% increase in motorcycle sales and a 9.3% increase in motorcycle revenue for its fiscal year ended March 31, 2014. The Japanese manufacturer reported sales of 17.0 million motorcycles and ATVs over the fiscal year, up from the 15.5 million sold in the previous year. Honda’s worldwide motorcycle sales increased in each of the previous seven quarters going from 3.8 million in the Q2 last year to 4.5 million in the most recently completed quarter.

Honda’s New Documentary: Dreams vs Nightmares [trailer]

Honda have been releasing video documentaries on… well… everything!  Why?  Well to toot their own horn and remind you that Honda is crazy cool. Actually, their videos aren’t that bad, although somewhat dramatic.  I hunkered down and watched their “Failure: The Secret to Success” video and it held my attention. Their new video is titled “Dreams vs Nightmares”, which features a few notable people such as Clive Barker and Deepak Chopra.  I’m curious to see how they take this theme and use it to show how and why Honda creates and designs the products they make.

Crossover Honda CRF450R again upgraded

The first update is related to the kickstarter, or rather, its absence: now the “single-barrel” in the basic version is started by an electric starter with a very light Li-ion battery. The second difference of the newly rejuvenated CRF450R is the suspension with changed settings - obviously, it steers more fun and perky than before.