2007 Harley-davidson Sportster on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2013 Harley-Davidson Dyna Street Bob Gets Styling Updates And H-D1 Factory Customization

For 2013 Harley’s Dyna Street Bob gets updated styling treatments that further promote the production-level bobber’s no-nonsense image. In addition to the restyling, the Street Bob joins the 1200 Custom as one of two bikes available for Harley’s web-based customization program known as H-D1. “Our focus for the Street Bob is always on street appeal,” Harley-Davidson’s Styling Manager Tony Pink said in a release.

Harley-Davidson Reports Q2 2011 Results

Harley-Davidson reported a net income of $190.6 million over the second quarter of 2011, thanks to the first year-on-year quarterly improvement in the U.S. market in nearly five years. For the three months ended June 26, 2011, Harley-Davidson’s operating income totaled $301.9 million, a 38.0% increase from the $218.8 million reported in the same period of 2010.