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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Tri-Glide Led Inauguration Parade

While at the time, most of the attention was on President Barack Obama, motorcycle enthusiasts would have surely noticed the one-of-a-kind 2009 Harley-Davidson Police concept Tri-Glide Ultra Classic which led the inauguration parade to the White House on January 20th. Lieutenant Scott Fear, Commander of the U.S. Park Police Motor Unit, led a dozen side car-equipped Electra Glides in a formation riding the heavily modified Trike, which was sourced by Harley-Davidson of Frederick.

Storm Tears Facade Off Colorado Harley-Davidson Dealership

A Harley-Davidson dealership in Pueblo, Colo., suffered some serious damage after heavy winds from a spring storm ripped off the wall of the dealership’s second floor. The 34,000 square-foot Outpost Harley-Davidson dealership on I-25 in Pueblo usually features a high front wall that sticks up above the building’s gable roof (see the “before” picture below). The damage occurred early in the morning and it’s not clear at this point if anyone was around when it happened.