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AMA Honors Zero and Scot Harden with Bessie Stringfield Award

The American Motorcyclist Association has bestowed a special recognition award to Zero Motorcycles and its Vice President of Marketing, Hall-of-Famer Scot Harden, for their work in attracting new riders and the positive impact they’ve delivered to mainstream media. Harden (pictured above from our recent Zero FX dirt riding review) and Zero were awarded the AMA Bessie Stringfield Award which recognizes individuals who have been instrumental in bringing emerging markets to motorcycling. The award is named after 2002 AMA Hall of Fame inductee Bessie Stringfield, the first African-American woman to ride solo across the United States and a civilian motorcycle dispatch rider for the army in World War II.

Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.

2012 Harley-Davidson Seventy-Two Revealed in CARB Documents; Softail Slim Bobber Also Rumored

Harley-Davidson will introduce a new 1200cc Sportster model  released by the California Air Resources Board. The new 2012 Harley-Davidson Seventy-Two is expected to be announced at the company’s winter dealer meeting next month, and it may not be alone. Newly released documents from the CARB reveal the Harley-Davidson Seventy-Two among the company’s 1200cc Sportster offerings alongside the Forty-Eight, 1200 Custom and Nightster.