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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Lorenzo Lamas To Lead ‘Ride To The Dunes’”

The second annual ‘Ride to the Dunes’ charity ride for child abuse awareness kicks off Sunday, June 2 2013, with Grand Marshal Lorenzo Lamas leading the way. The ride will start at Bartels’ Harley-Davidson in Marina Del Rey, California and end at Sycamore Cove State Beach in Malibu, where guests will be treated to lunch and a concert by Alchemy. Riders of all makes and models are welcome to join.

AMA Honors Zero and Scot Harden with Bessie Stringfield Award

The American Motorcyclist Association has bestowed a special recognition award to Zero Motorcycles and its Vice President of Marketing, Hall-of-Famer Scot Harden, for their work in attracting new riders and the positive impact they’ve delivered to mainstream media. Harden (pictured above from our recent Zero FX dirt riding review) and Zero were awarded the AMA Bessie Stringfield Award which recognizes individuals who have been instrumental in bringing emerging markets to motorcycling. The award is named after 2002 AMA Hall of Fame inductee Bessie Stringfield, the first African-American woman to ride solo across the United States and a civilian motorcycle dispatch rider for the army in World War II.