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Bonhams To Auction Wayne Pierce Family Collection Of Motorcycles Jan. 9, 2014, In Las Vegas

On January 9, 2014, during the fourth annual Las Vegas Sale of motorcycles at Bally’s Hotel and Casino, Bonhams, the world’s largest auction house for cars, motorcycles and memorabilia, will be auctioning off over 50 motorcycles from the extensive Wayne Pierce family museum collection, all offered at no reserve. Among the machines is a first-year Harley-Davidson Sportster believed to be the 10th XL883 produced in 1957, a 1933 Harley VLE police bike that saw actual duty on the streets of Chicago before being cast in the 1987 Kevin Costner gangster movie, “The Untouchables,” and an authentic and unrestored 1947 Harley Knucklehead wearing period aftermarket accessories. Wayne “Pappy” Pierce started his Harley-Davidson dealership in 1957, run out of a one-room tin shed in DeKalb, Illinois.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

US Motorcycle Thefts Down 6% in 2011

Americans reported 46,667 motorcycle thefts in 2011, a 6% decrease from 49,791 stolen motorcycles in 2010, reports the National Insurance Crime Bureau. Despite the drop in reported thefts, the non-profit organization representing nearly 1100 property and casualty insurance companies says the theft rate still averages out to one motorcycle stolen every 11 minutes in the U.S. The numbers were published in the NICB’s 2011 ForeCAST Report which examined theft reports as well as recoveries.