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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Dodge City 300 Looking To Celebrate Centennial Anniversary In 2014

In 1914 the city of Dodge City, Kansas held a motorcycle race, the Dodge City 300, attracting over 17,000 spectators. By 1921 there were more than 20,000. The race was held on a two-mile dirt oval and was sanctioned by the FAM (Federation of American Motorcyclists).

2015 Harley-Davidson CVO Lineup Revealed

Harley-Davidson revealed its four-model Custom Vehicle Operations lineup for 2015, adding new CVO versions of the Road Glide Ultra and Street Glide to go with the returning CVO Softail Deluxe and CVO Limited. Our own Evans Brasfield is currently in Sonoma, Calif., for Harley-Davidson’s 2015 press launch, and he’ll have full first ride reports later this week. For now, let’s take a look at the CVO models.