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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Stephen King to Guest Star on ‘Sons of Anarchy’

Stephen King will be making a guest appearance on the hit TV show, Sons of Anarchy, later tonight.  King will play a character named “Bachman”, which I’m sure was no coincidence since he had published under the pen name “Richard Bachman” for several years. Stephen King is a motorcycle enthusiast and was excited to get a tricked-out, bright red Harley-Davidson Road-Glide to ride for the filming of the episode.  See his comments about the production here. Photo credit: Life.com

Harley-Davidson Donated $4.5 Million to Various Causes in 2012

Harley-Davidson donated more than $4.5 million to support various charitable groups in 2012. The donations, which include both grants and merchandise, went to several organizations, including those around Harley-Davidson‘s bases in Milwaukee, Wis., York, Pa., and Kansas City, Mo., but also to groups across the nation. The Milwaukee chapter of Habitat for Humanity received a $200,000 grant for its Neighborhood Revitalization Initiative, helping fund housing projects in the Washington Park community.