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Harley-Davidson Recalls Over 100,000 Touring Models, 1400 Street Models

Harley-Davidson has recalled more than 105,000 Touring models from the 2014 model year, and approximately 1400 Street models from the 2015 model year. The Touring models have been recalled due to a possible failure of a component in the clutch master cylinder. This possible failure could cause a reduction in pressure available to keep the clutch disengaged, according to the NHTSA.

Q1 2013 US Motorcycle Sales Results – Sales Down 14.7% from 2011

U.S. motorcycle sales were down 14.7% over the first quarter compared to the same period last year, reports the Motorcycle Industry Council. The industry group, which collected data from 20 reporting manufacturers, says American consumers bought 93,375 motorcycles and scooters in the first three months of 2013, down from the 109,425 vehicles purchased in the same period of 2012.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.