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Actor and Avid Rider, Lorenzo Lamas, to Lead Charity Ride for Abused Children

Lorenzo Lamas, the heartthrob who played ex-cop Reno Raines, a chopper/cruiser-riding beefcake sporting a flowing mane (that most women wished they had), out for justice in the ’90s TV drama, Renegade, is a real life motorcyclist, and will lead a charity ride on June 3 as the grand marshal for Child Abuse Awareness. Slated to join Lamas are actors/riders from Sons of Anarchy, Southland and American Ninja, as well as law enforcement and the general public, on the ride that will depart from Bartels’ Harley-Davidson in Marina del Rey, Calif., and end at the Newport Dunes Resort in Newport Beach, Calif. Here’s the full set of details on the ride from the press release: LOS ANGELES, CA – March 8, 2012 – Organizers have announced that the much anticipated ’Ride to the Dunes’ for Child Abuse Awareness, led by Grand Marshal, Lorenzo Lamas, scheduled forSunday June 3, 2012 will begin with a beautiful ride from Bartels’ Harley-Davidson, 4141 Lincoln Blvd., Marina Del Rey, CA to the serene Newport Dunes Resort, Newport Beach, CA.

Harley-Davidson Gets Early Start on 110th Anniversary Celebrations

Harley-Davidson‘s 110th anniversary is still a year away but that hasn’t stopped The Motor Company from planning the party. Early celebration plans already include a rally in Rome, Italy, June 13-16, 2013, and the main party in Milwaukee over Labor Day Weekend, Aug. 29-Sept.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.