Harley Davidson 883 on 2040-motos

Moto blog

AMA Honors Zero and Scot Harden with Bessie Stringfield Award

The American Motorcyclist Association has bestowed a special recognition award to Zero Motorcycles and its Vice President of Marketing, Hall-of-Famer Scot Harden, for their work in attracting new riders and the positive impact they’ve delivered to mainstream media. Harden (pictured above from our recent Zero FX dirt riding review) and Zero were awarded the AMA Bessie Stringfield Award which recognizes individuals who have been instrumental in bringing emerging markets to motorcycling. The award is named after 2002 AMA Hall of Fame inductee Bessie Stringfield, the first African-American woman to ride solo across the United States and a civilian motorcycle dispatch rider for the army in World War II.

Keanu Reeves Starts Arch Motorcycle Company – Production to Begin in 2013

Actor Keanu Reeves is getting into the motorcycle business, starting up the Arch Motorcycle Company with Gard Hollinger of L.A. County Choprods. The new company will build motorcycles based on the KR GT-1 prototype pictured above, with production set to begin in 2013.

Cool Cycles Ice Cream

John Gibson had a vision 15 years ago to sell ice cream from a motorcycle sidecar, inspired while running as he listening to motivational guru, Tony Robins. After years of experimenting with different bikes and setups, including using the Russian made Ural (he once owned a Ural dealership), Gibson, finally settled on the Honda 750 Shadow and the Harley-Davidson 883 Sportster. The Cool Cycles Ice Cream Company is open for business, the headquarters are located in Tacoma, WA where they will start selling franchises within a 100 mile radius, the Los Angeles area will be next and Las Vegas to follow.