2012 Ducati Superbike on 2040-motos

Moto blog

Former Ducati Owners Investindustrial and Mahindra Make Competing Bids for Aston Martin

Ducati‘s former owner Investindustrial is ready for its next big acquisition, reportedly submitting a bid to acquire a stake in Aston Martin. Investindustrial is reportedly competing against Indian car and motorcycle maker Mahindra & Mahindra for the stake in the British car company probably best known for its association with the fictional spy James Bond. According to Bloomberg, Investindustrial has submitted an offer of nearly 250 million British pounds (US$400.7 million) for a 40% equity stake and 50% control of voting rights for Aston Martin.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.

Cal Crutchlow To Join Ducati MotoGP

Reports are coming in from Europe stating in 2014 Cal Crutchlow will be once again teaming up with Andrea Dovizioso, this time on the unruly and uncompetitive Ducati Desmosedici. This despite his current Yamaha Tech 3 team receiving financial assistance from the factory to give Crutchlow a significant pay increase, something Yamaha boss Lin Jarvis said was “unusual.” The deal is set to be officially announced Friday. While the Yamaha offer was alluring, the former World Supersport champion has been putting in strong performances this season — securing a pole position and occasionally beating factory riders Valentino Rossi and Jorge Lorenzo — which has prompted him to demand a factory Yamaha M1 by 2015.