2013 Ducati Streetfighter 848 Sportbike on 2040-motos

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Moto blog

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.

EBR 1190 Wins 2011 European Superbike Championship

Harald Kitsch and the Pegasus Race Team has won its second championship on the EBR 1190RR, capturing the 2011 European Superbike open race class title. The championship follows Kitsch’s win in the 2010 Sound of Thunder V-Twin Championship on the Erik Buell Racing racebike. While the Sound of Thunder championship was won against other V-Twin machines, the European Superbike class included sportbikes from the Japanese Big Four, BMW, Aprilia and Ducati.

Looking after number 1

There was a time when a rider’s number indicated his position from the previous season, with the ultimate accolade being the number 1 emblazoned on the front of the champion's bike. The rise of branding in MotoGP and a rider wanting to market themselves, born from Barry Sheene and his retention of no.7, saw riders decide against displaying their finish from the year before. Rossi, who on winning his numerous championships, stuck with his famous #46 in defence of his titles, instead of stamping a great number 1 on his bikes.