1999 Buell Lightning on 2040-motos

Moto blog

Erik Buell Receives Bravo Entrepeneur Award

The closing of Buell Motorcycle Company by parent company Harley-Davidson was a major blow to the company’s namesake, Erik Buell. Many lesser men would have accepted defeat and moved on with their lives. Buell is not like most people.

2013 AIMExpo: EBR to Distribute Hero Motorcycles in North America

Erik Buell Racing (EBR) announced at the 2013 AIMExpo that it will be distributing Hero brand motorcycles and scooters in North America. Specific models to be offered and pricing details have yet to be determined. “The actual EBR collaboration with Hero MotoCorp began in late 2011, when we were contracted to deliver a concept hybrid scooter for Hero in record time for the January 2012 Delhi show,” says EBR founder Erik Buell.

Erik Buell Racing Teams with Hero MotoCorp

In a case of East meets West, Hero MotoCorp has signed a partnership agreement with Erik Buell Racing that will see the Indian manufacture sponsor the EBR AMA Superbike team and potentially introduce Buell-designed motorcycles to India. Hero MotoCorp will sponsor riders Danny Eslick and Geoff May and their EBR 1190RS race bikes in the AMA Superbike Championship. Eslick will represent Team Hero while May will represent AMSOIL Hero.