2013 Aprilia Shiver 750 on 2040-motos

Moto blog

MotoGP Teams Complete First Sepang Pre-Season Test

Preparations for the 2014 MotoGP Championship are well underway, with the first pre-season test at Malaysia’s Sepang circuit complete. As the first test of the year, we shouldn’t take too much stock into the results, but they do provide a basis for later comparison. Reigning World Champion Marc Marquez was the fastest rider on all three days of the Sepang test.

WSBK: 2012 Donington Results – Video

BMW earned its first-ever World Superbike race win at the U.K.’s Donington Park, but missed out on sweeping the round after teammates Leon Haslam and Marco Melandri crashed on the final corner while battling for the lead in the second race. Melandri earned BMW its landmark first win in Race One leading Haslam in a one-two finish. They could have repeated that finish in Race Two but Haslam low-sided after making contact with Honda‘s Jonathon Rea trying to pass on the inside.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.