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Moto blog

WSBK 2012: Assen Results

The Netherlands hosted a dramatic weekend of World Superbike racing that featured a red-flagged wet race, several riders crashing while leading, a first-time race winner, a photo finish between two teammates and the reigning World Champion finishing out of the points because of a poor choice of tires. The 2011 WSBK Champion Carlos Checa arrived at Assen with the lead in the championship and a three-race winning streak, but opting to run wet tires in Race Two cost him the lead and may have contributed to a crash that severely injured Liberty Racing‘s Brett McCormick. Race One Get the Flash Player to see this player.

Exclusive SBK Special Edition 2013 Aprilia RSV4 Factory Announced for North America

  Aprilia is producing a special edition RSV4 for the U.S. and Canada to celebrate Max Biaggi‘s World Superbike Championship-winning 2012 season. The special edition model will only be available in North America, though we’d prefer if Piaggio could come up with a less awkward name than the 2013 Aprilia RSV4 Factory APRC ABS SBK SE.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.