2009 Aprilia Sport City 250 on 2040-motos

Aprilia SPORT CITY 250 tech info

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Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Three-Time World Champion Wayne Rainey Honored At Quail Motorcycle Gathering

Saturday, May 4 marked the 5th annual Quail Motorcycle Gathering in Carmel, California. With such a diverse collection of historical, rare and outrageous motorcycles, the Quail is an event we thoroughly enjoyed attending last year. To commemorate the occasion, this year’s guest of honor was none other than three-time 500cc Grand Prix world champion, and local area resident, Wayne Rainey.

2012 US Motorcycle Sales Results – Industry Reports 2.6% Increase

The Motorcycle Industry Council reported a 2.6% increase in motorcycle sales in the U.S. market for 2012. According to the industry group’s figures, American consumers purchased 452,386 motorcycles in 2012 compared to 440,899 motorcycles in 2011.