2003 Aprilia Atlantic 500 on 2040-motos

Moto blog

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Piaggio Announces 2011-2014 Business Plan – More Hybrids and Electric Models In the Pipeline

The Piaggio Group revealed its business plans for the next three years with a focus on developing fuel efficient engines and introducing new electric motors and hybrid powertrains. Beginning in 2012, Piaggio plans to introduce a new generation of engines with lower emissions and improved fuel economy. Examples include the new 350cc engine introduced in the Piaggio Beverly SportTouring and the fuel-injected 125cc four-stroke, three-valve engine equipped in the Vespa Quarantasei concept (which the company has apparently, and quietly, renamed as the much easier-to-pronounce Vespa 946).

Simoncelli vs. Laverty at Imola

September 2009 and Marco Simoncelli competes in World Superbikes for the first time on the Aprilia RSV4. Fresh from his 250cc GP world championship, SuperSic's limitless talent and endless confidence saw him beat Max Biaggi to the last spot on the podium in Race 2. April 2012 and rising star Eugene Laverty is on the same bike, at the same circuit, with the same number.